The service must be pre-defined, as with The Family Law Coach, or custom designed for the individual user, so the user knows what they’re getting before they sign up.
2) Fixed fee: The service must have a fixed fee, as with The Family Law Coach, or a capped fee for a custom designed service, so the user knows the cost before they sign up. (A capped fee is the maximum amount to be charged for the service.)
3) Accessible anywhere: The service must be accessible by the user from wherever they are by email or phone. Not a “come to my office” service.